Retail Returns & Overstock Auction – Appliances, Tools, Electronics, Designer Clothing & More
Lot 43:
Description
BID PER WHAT YOU SEE IN THE PHOTO, NOT THE AI GENERATED TITLES AND DESCRIPTIONS! Anheuser-Busch, Framed Lithographic Poster, Custer’s Last Fight Advertising Reproduction
This framed lithographic print is a commercial reproduction of the famous Custer’s Last Fight promotional poster commissioned by the Anheuser-Busch Brewing Association. The artwork is based on the original 1884 painting by Cassilly Adams, which was later modified by F. Otto Becker for the brewery’s long-running advertising campaign. The scene depicts a stylized and dramatic representation of the Battle of the Little Bighorn, featuring General George Armstrong Custer in the center. The lower margin contains the full title and the attribution to the Anheuser-Busch Brewing Association of St. Louis, Missouri. A specific credit line in the bottom right corner reads Original Poster courtesy of Harry E. Granberg, Commerce City, Colorado, identifying this as a mid-20th-century commemorative edition. The print includes historical motifs such as the 7th Cavalry insignia and a monument graphic.
Condition report:
The item is housed in a modern black frame behind glass. The print exhibits light, even toning across the paper. A distinct horizontal crease is visible running through the center of the image, likely from a previous fold or a printing artifact. The glass shows significant surface glare and reflections in the catalog photography. The piece has not been examined out of the frame.
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